The 3 veggie Siblings
Overview
Branding for Local store ."ร้านผักสามพี่น้อง" is a local store that sell vegetable and cooking ingredient located in Soi Aree, Bangkok. It is famous for resonable prices and lot of choices of vegtables.
Project detail
October 2019
Background
Find a local stores and create a branding for them. I choose ร้านผักสามพี่น้อง, I interview the shop owner about the shop's background to help me visualize the overall visuals and then create to brand.
Process
I got the topic of local store (ร้านขายของชำ) and I have to rebrand the store by recreate their logos, name cards, cover letters, postcard and one element that enhance the identity of the store.
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Understanding the problem
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What is the best way for children to learn
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Some former educational application
Understanding the problem
I start by searching for local store in Soi Aree which is where I live. I find this local store that sell freshfood and ingredient for cooking. There is not many choice since there is not many local stores in Aree.
Interviewing the store owner Khun Dao and get information that I have to use to create a brand for the store. There is no exact name for this store but after interviewing I get insight information that Khun Dao has 3 sibling and that spark the idea for the name of the store “ ร้านผักสามพี่น้อง” for the tagline is also new I get it from seeing hundred of vegetable sell in this small store so I come up with the tagline “ร้อยพ่อพันแม่ผัก”
Tagline :“ร้อยพ่อพันแม่ผัก”
Concept
I want to make sure that the art direction is going with the tagline but I’m sure that I can’t fit all hundreds vegetable in my artwork so I interpret the sentence a bit. I create a community of vegetable that live together, every single vegetable has its own personality and they are doing different activities. Which can relate that they come from different family and this match with the tagline ร้อยพ่อพันแม่.
Rejected Design
New Design
Creating Process
I use watercolour as a media, this specific characteristic of watercolour really add the dimension to this basic shapes of vegetables. Although I draw something that in similar shapes but by using watercolour, it really make them unique.
Step1 draw basic shapes of vegetables
Step2: Add emoji create from vector to vegetables
Logo development
Layout on products
Result
Field trip with friends
Back of the letter
Overall branding
I really enjoy creating this branding since I combine my favourite media "watercolour" with vector. I still don't have a chance to show this branding to Khun Dao yet but I hope she will be happy about this. Thank you Khun Dao again forgiving your time for an interview
Publishing
This 3 Veggie Siblings branding project also get to publish in Art4d magazine for July-August 2020